Rahul Vasu

Head Loyalty & Customer Experience @ Hypercity Retail

Rahul heads Loyalty & Customer Experience for Hypercity Retail India Ltd, a loyalty programme which contributes to 62% of the overall sales of the organization. After the realization set in years ago in college that he can’t be BATMAN (he wasn’t even close), Rahul decided to do what he loved the most, help organizations build brand advocates. A Hotel Management graduate and MBA in Marketing, Rahul is a customer champion with 17 years of experience at listening to customers with organizations like the Leela Hotels, Sodexo, PAYBACK & Flipkart. Rahul strongly believes that listening to the customer, being agile and ensuring a continuous future ready customer experience is the only tool which will transform your business from good to great. Passionate about building sustainable business, he strongly believes in creating value in customers’ minds and engaging with customers at multiple platforms. Rahul is currently working on creating India’s first truly Omni Channel retail experience for his customers at Hypercity.

When he is away from his desk Rahul loves to read history, play his guitar and chase reptiles.