Associate Director / Head – Research & Insights & Corporate Communications @ Myntra Designs Pvt Ltd
Priyanka brings with her over 13 years of diverse experience of insighting, planning, analytics and operations across telecom, e-commerce, airline, manufacturing and retail. She is passionate about innovating using consumer insights. At Nielsen, Tata, Jet Airways, IMRB and Myntra she has led many business projects and contributed to the organisations at large. She has generated insights and implications from data using NPS, Segmentation, Brand Track, Customer Satisfaction tracking, qualitative techniques, U&A, online sentiment tracking etc.
At Myntra, she is expanding her domain into branding and corporate communications/PR. Ran successful insights driven campaigns like “House of International brand”, “Try Myntra, you’ll love it” and “Myntra EORS” etc. She believes in leverging technology/social media to make insighting more exciting, faster and richer. She is transforming/institutionalising Research and Insights function – internal and external to Myntra ecosystem.
At IMRB International, (A WPP group company), she was managing P&L for South/West. She was instrumental in winning various big accounts like Idea Cellular, Vodafone, Tata Steel, Nissan, Sab Miller, Lifestyle, Reliance Retail. Nominated for leadership role and mentored by industry experts.
For my contribution to Research and Insights in Myntra and IMRB, I have been conferred with “LEADERSHIP AWARD FOR CONTRIBUTION TO MARKET RESEARCH IN INDIA” at the MARKET RESEARCH AWARDS by World Marketing Congress. The World Marketing Congress is strategically partnered by CMO Asia (www.cmoasia.org) and World Sustainability Congress (www.worldsustainabilitycongress.org)
Published and presented paper at ESOMAR Amsterdam, 2017.
In her own words – “In God I believe, for everything else bring data”.
She is trained kathak dancer, with keen interest in history, civilizations and culture, loves to read and teach.